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What is a Diamond Listing?


Image of a laptop with a LoopNet Diamond ad displayed. The text reads: "Diamond Marketing Package: Maximize Your Digital Presence"

When it comes to listing and selling CRE, more exposure brings more opportunity.  

The combined network of CoStar, LoopNet, and Ten-X attracts over 13 million website visitors per month—the world’s largest dedicated commercial real estate audience. When corporations ranging from Mom & Pops to the Fortune 1000 seek their next lease or investment, LoopNet is often the first place they look. 

Successful leases and sales start with being seen by the right audience at the right time. LoopNet offers a suite of marketing packages designed to help your listing in front of that audience.  

If you’re looking to put your listing in front of the largest, most targeted audience, then you’re looking for the Diamond package. 

 

What is a LoopNet Diamond Listing? 

Diamond is LoopNet’s premium, most visible digital marketing solution. Granting 460 times the listing views compared with listings only on CoStar, these ads ensure that your listing will reach the largest audience of tenants, investors, and brokers searching for commercial real estate online.  

Every Ten-X listing also includes a LoopNet diamond advertising package at no additional fee. The power and visibility of the LoopNet Diamond listing can help you find an audience to make the transaction twice as fast and twice and certain.

With a Diamond package, you will receive a comprehensive media package including professional architectural photography, HD video and drone footage, and 3D virtual tours to display your listing from every angle. You will also receive: 

  • The top placement in search results on LoopNet, CoStar, and our network of leading commercial real estate websites 
  • Intelligent targeting ads using CoStar’s extensive repository of transaction data 
  • Property retargeting ads to keep your listings top of mind for potential buyers and tenants 
  • Your branding prominently featured on the listing detail page and search results (including your name, image, and company logo) 
  • Access to our marketing tools to further market your listing 

 

How does a Diamond Listing work? 

Once you’ve purchased a Diamond Listing, LoopNet will begin the media shoot and listing curation process to take your listing from ordinary to diamond status within 10 business days. 

  1. Introduction: Work with your Account Executive, Marketing Advisor, and Architectural Photographer to begin crafting the ideal listing for your property. 
  2. Listing Optimization: Your Marketing Advisor will craft a custom narrative for your listing that highlights its key features and location. 
  3. Media Shoot: Receive state-of-the-art photography from your Architectural Photographer. Once the shoot is complete, your Marketing Advisor will use the imagery and footage to develop your listing display page. 
  4. Display Ad Design: Your display advertisements will be custom-designed for your listing to catch eyes and convert impressions to prospects. 
  5. Targeting and Retargeting Ads Go Live: Reach the right prospects and keep your listing front of mind with these strategically targeted ads. 

 

How does Diamond compare to the other LoopNet advertising packages? 

LoopNet also offers Platinum, Gold, and Silver advertising packages. 

  • Platinum – Get 140 times more listing views than listings only on CoStar. Place your property near the top of the search results on LoopNet, CoStar, and other sites in our network, appearing above all other listings except for Diamond listings. Your listing will further catch eyes with professional architectural photography and videography, and stay on prospects’ minds with strategic targeting and retargeting ads. 
  • Gold – Receive 40 times more listing views than listings only on CoStar. Your property will have an elevated placement on CoStar and LoopNet, and will catch eyes with a customized listing display page featuring our architectural photography. 
  • Silver – Get 10 times more listing views than listings only on CoStar. Benefit from our network with a priority placement on LoopNet and our network of CRE websites above the free basic listings. 

 

Accelerate your CRE transactions with Ten-X and LoopNet

Whether you’re seeking tenants or aiming to streamline your next transaction through an online auction, LoopNet and Ten-X can help you reach the right audience. And with every Ten-X listing including the incredible value of a LoopNet diamond advertisement at no additional fee, we can help you be seen by the right audience at the right time.

Learn more about our marketing solutions here! 

Looking for your next investment? Explore active Ten-X auction properties available on LoopNet.

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